Rank 3 of 9

Deepfakes

88

on the Fear Index

Bills74

Lobbying filings114

Attention28.8K

The receipts

27,865Wikipedia views on this fear in the last 30 days

980news articles about it in the last 30 days

74bills, rules and orders cite it since January 2025, in 22 states and Congress

21new government controls written into those bills

114federal lobbying filings name it, past year

In their own words

The fear as the bill states it, and the power the same bill hands out.

“Any AI-generated content depicting a real individual shall include an additional disclaimer, as described in the act.”
SB 1324, MissouriPendingLabeling mandateMandatory reportingNew agency powersMissouri Attorney General
“prohibits commercial use of individual's name, image, or likeness created through AI without consent”
HB 1395, FloridaFailedID checks for usersLabeling mandate
“AI-generated or materially AI-altered media depicting historically recognized human disasters”
A 10047, New YorkPendingLabeling mandateNew York Attorney General
“deepfakes, voice cloning, foreign election interference, synthetic identities, false flags that disrupt market operations, AI-supported social engineering, and general digital fraud”
H.R. 2152, CongressPendingMandatory reportingDepartment of Commerce
“requires political advertisements to include a disclaimer if the advertisements include deepfake elements impersonating or depicting a candidate”
SB 1624, TennesseePendingLabeling mandate

What it's buying

The government controls written into the bills that cite this fear.

1Labels and watermarks on AI content0 already passed15bills
2Mandatory reporting to government0 already passed4bills
3ID and age checks for users0 already passed1bills
4New powers for government agencies0 already passed1bills

Who benefits

Agencies and officials these bills would hand new power.

1New York Attorney GeneralAttorney generalhanded new authority1bills
2Missouri Attorney GeneralAttorney generalhanded new authority1bills
3Missouri Department of Commerce and InsuranceAgencyhanded new authority1bills
4Department of CommerceAgencyhanded new authority1bills
5Department of Homeland SecurityAgencyhanded new authority1bills

Industry at the table

Companies and trade groups whose lobbying filings name this fear, past year.

Money, bills and attention

Lobbying filings naming it

Bills citing it

Wikipedia views

Each dot is 10 bills. Sources: LDA.gov lobbying filings that mention this fear, bills tagged with it, and Wikipedia pageviews for its topic.

Latest on this fear

The bills

The ones carrying the most controls, first.

SB 1324, MissouriPendingCreates regulations of artificially generated online content using artificial intelligenceLabeling mandateMandatory reportingNew agency powers
HB 1395, FloridaFailedArtificial IntelligenceID checks for usersLabeling mandate
A 11635, New YorkPendingRequires the disclosure of digitally altered images in an advertisement or other promotional material for the sale or lease of real propertyLabeling mandate
HB 813, OhioPendingRegards AI-generated products, AI-systems acting as humansLabeling mandate
HB 2772, KansasFailedEnacting the Kansas age-appropriate design code act to require businesses to assess and mitigate risks of compulsive use in minors; enacting the Kansas…Labeling mandate
SB 499, KansasFailedEnacting the Kansas age-appropriate design code act to require businesses to assess and mitigate risks of compulsive use in minors, enacting the Kansas…Labeling mandate
HB 2586, TennesseePendingState Government - As introduced, expands the requirements of the 2026 and 2027 annual reports to be submitted by the artificial intelligence advisory council…Mandatory reporting
SB 2521, TennesseePendingState Government - As introduced, expands the requirements of the 2026 and 2027 annual reports to be submitted by the artificial intelligence advisory council…Mandatory reporting
A 10047, New YorkPendingEstablishes disclosure requirements for AI-generated or materially AI-altered media depicting historically recognized human disasters when such media is…Labeling mandate
HB 4496, West VirginiaPendingTo force any media/internet creator providing artificial intelligence created videos to have an identifying marker that allows viewers to know that the video…Labeling mandate